WEB DESIGN

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Advertising is a form of communication, which aims to build awareness of a product, company or person. The whole point is to attract the attention of the audience for an original idea, which questions, surprise or make laugh.
An advertising campaign can change the image of a brand or business, use humor for example will make your society friendly, people will more easily remember an ad that made them laugh, or a campaign that surprised.

Whether on the printed media (poster campaigns, leaflets …) web, or alternative marketing, intelligent and graphically neat campaign is rewarded. The simplest is often the best idea, a concept must be understood at first glance to be the most widely available.

BOSSCOM takes its full attention and expertise to create innovative campaigns, thoughtful and graphically clean serving the image of your product, service or company.

COPYWRITING

The BOSSCOM agency writes text, taglines, and the create company names, brands and products. We manage brand images in their globalities; the entire editorial will be consistent with the brand strategy as well as the media used for advertising campaigns.
The naming will outline the brand personality and its market positioning. First we need to ask:

What is the target?
What image do we want to give the brand?

Creating name meets certain legal constraints (especially not to look like an existing brand) as well as “attractiveness” constraints: a name must not refer to anything negative or too connoted in the target country languages . We usually associate the creation of a new name with a baseline (or signature) which will strengthen the brand and work in a complementary way to have a “block mark” effective and precisely positioned.

GRAPHIC DESIGN

The graphic design can be defined as the graphic shaping of a message or the organization of a content, it is composed of several disciplines such as typography, page layout and the use of signs and images. The graphics are somehow linking of all communication disciplines.
It must be controlled regardless of the medium (print, web, video or otherwise), whether for an advertising campaign, to the packaging, vehicule covering to create a brand image, the graphic design have a prominent place in communication in general.

The graphic design must be respectful of a company brand (we created or not) for there to be continuity, consistency across all communication media.
We thing the compagny communication as a whole, from its creation to its use – its implementation during campaigns.

Consistency, simplicity and originality are the key words in the communication agency BOSSCOM & design for your image to be always as clear and impactful as possible.

BRANDING

The branding is the management of all elements (codes, style, image …) that allow the creation of a sustainable brand identity.

Branding is strongly linked to the graphics and the brand name, they must be consistent in order to create an aura, a brand spririt (usability, rebellion, independence, family …).
This will allow the consumer to identify or to project through the branding-related codes of the brand or simply the image that it returns.

The idea is to give meaning to the consumer beyond the product itself, enjoy a brand that is not only appreciate its quality, but also appreciate its values, its world, the culture that it claims.

PACKAGING

A packaging must meet some visibility and attractiveness codes. It must be graphically consistent with all the brand’s graphics and enable consumers to quickly and easily understand what product it is.
Packaging must attract and communicate with the consumer, it must quickly identify the brand convey its branding and be easy to use (opening, closing …).

When we perform packaging, we strictly adhere to these rules while offering the customer a visual sleek, slick, attractive. Our packaging is not just a product’s box but emphasize them, bring them forward.
The customer is then facing either a product but an object with a unique design, conceived as a whole.

LETTERING

VEHICLE COVERING

From the vehicle covering to showcase lettering through the design and production of construction tarps, we propose the design & the realization of any type of support:

• Large poster
• Full tarpaulin / micro-perforated (Heras & large size type)
  
• Window lettering (printing / cutting and vinyl installation)
  
• Site signs
  
• vehicle wrapping (print / cut vinyl and pose)
  
• Point of sale advertising
• custom events stands
  
• …
  

Respecting your company’s identity / brand, we offer effective projects tailored to your business, managed from design to installation.

ALTERNATIVE MARKETING

Alternative marketing includes all non-traditional communication (posters, leaflets, inserts …). This innovative communication techniques that seek to create a reaction in the consumer, the idea here is to create a query, a reflection, an interest to the action that will be implemented.
An alternative marketing campaign is generally well thought out recovery on the internet, the impact on the public is reinforced by the reappropriation of internet users.

To give you some examples, an installation of a giant football in the streets of New York, Ikea sofas placed inside bus shelters or Kenzo distributes poppies via a billboard promoting of her new fragrance are part of some alternative marketing techniques. In most cases advertisers invest the street to go directly to the consumer.