{"id":1936,"date":"2016-06-24T08:51:38","date_gmt":"2016-06-24T08:51:38","guid":{"rendered":"http:\/\/www.bosscom.lu\/en\/?page_id=1936"},"modified":"2016-06-24T11:01:09","modified_gmt":"2016-06-24T11:01:09","slug":"expertise","status":"publish","type":"page","link":"https:\/\/www.bosscom.lu\/en\/expertise\/","title":{"rendered":"Expertise"},"content":{"rendered":"

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VISUAL IDENTITY<\/h2><\/p>\n
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The visual identity of a company is somehow its graphic representation, it consists of all the elements that make up its graphic (logo, colors, fonts, shapes …). <\/span>The visual identity is used to communicate on the business, style, and on the values \u200b\u200bof the company.<\/span><\/span><\/p>\n

It’s an essential element to be considered from the start of business activity because the logo, typography, graphic design are the first contact with the customer, the customer will <\/span>his first impression on these.
\n<\/span>These elements allow the company to stand out from its competitors, customers will more easily to a company with a structured visual communication, thoughtful, effective.<\/span><\/p>\n

The visual identity of a company is built taking into account various elements: the activity, organization and the target market and its history (for a refresh \/ change of the <\/span>graphic identity). <\/span>It will also think about the different media that will be implemented (stationery, website, signs and banners, vehicle covering…).<\/span><\/p>\n<\/div>\n<\/div>\n

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WEB DESIGN<\/h2><\/p>\n
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Web design refers to the design and development of a website. <\/strong><\/span>It must take into account various constraints of ergonomics, usability and accessibility special.
\n<\/span>Whether for a “showcase” website presenting the activity of a company, a CMS website (updates made by the client via an interface that is dedicated to him) or a more complex e-commerce, navigation should be easy <\/span>and intuitive, the user must find the content that interests quickly and easily.<\/span><\/span><\/p>\n

In the communication agency BOSSCOM, we believe that the website of a company must not only conform to the look of the company but strengthened.
\n<\/span>The website is a key element in the overall communication of the company, a poorly done site, rambling create doubt in the future customer while with a well thought out website and correctly realized the company will be perceived as serious and <\/span>solid in which the customer can trust.<\/span><\/p>\n<\/div>\n<\/div>\n

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ADVERTISEMENT<\/h2><\/p>\n

Advertising is a form of communication, which aims to build awareness of a product, company or person<\/strong>. <\/span>The whole point is to attract the attention of the audience for an original idea, which questions, surprise or make laugh.
\n<\/span>An advertising campaign can change the image of a brand or business, use humor for example will make your society friendly, people will more easily remember an ad that made them laugh, or <\/span>a campaign that surprised.<\/span><\/span><\/p>\n

Whether on the printed media (poster campaigns, leaflets …) web, or alternative marketing, intelligent and graphically neat campaign is rewarded. <\/span>The simplest is often the best idea, a concept must be understood at first glance to be the most widely available.<\/span><\/p>\n

BOSSCOM takes its full attention and expertise to create innovative campaigns, thoughtful and graphically clean serving the image of your product, service or company.<\/span><\/strong><\/p>\n

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COPYWRITING<\/h2><\/p>\n

The BOSSCOM agency writes text, taglines, and the create company names, brands and products. <\/span>We manage brand images in their globalities; <\/span>the entire editorial will be consistent with the brand strategy as well as the media used for advertising campaigns.
\n<\/span>The naming will outline the brand personality and its market positioning. <\/span>First we need to ask:<\/span><\/span><\/p>\n

What is the target?
\n<\/span>What image do we want to give the brand?<\/span><\/p>\n

Creating name meets certain legal constraints (especially not to look like an existing brand) as well as “attractiveness” constraints: a name must not refer to anything negative or too connoted in the target country languages <\/span>. <\/span>We usually associate the creation of a new name with a baseline (or signature) which will strengthen the brand and work in a complementary way to have a “block mark” effective and precisely positioned.<\/span><\/p>\n

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GRAPHIC DESIGN<\/h2><\/p>\n

The graphic design can be defined as the graphic shaping of a message or the organization of a content, it is composed of several disciplines such as typography, page layout and the use of signs and images. <\/span>The graphics are somehow linking of all communication disciplines.
\n<\/span>It must be controlled regardless of the medium (print, web, video or otherwise), whether for an advertising campaign, to the packaging, vehicule covering to create a brand image, the <\/span>graphic design have a prominent place in communication in general.<\/span><\/span><\/p>\n

The graphic design must be respectful of a company brand<\/strong> (we created or not) for there to be continuity, consistency across all communication media.
\n<\/span>We thing the compagny communication as a whole, from its creation to its use – its implementation during campaigns.<\/span><\/p>\n

Consistency, simplicity and originality are the key words in the communication agency BOSSCOM & design for your image to be always as clear and impactful as possible.<\/span><\/strong><\/p>\n

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BRANDING<\/h2><\/p>\n

The branding<\/span> is the management of all elements (codes, style, image …) that allow the creation<\/strong><\/span> of a sustainable brand identity.<\/strong><\/span><\/p>\n

Branding is strongly linked to the graphics and the brand name, they must be consistent in order to create an aura, a brand spririt (usability, rebellion, independence, family …).
\nThis will allow the consumer to identify or to project through the branding-related codes of the brand or simply the image that it returns.<\/p>\n

The idea is to give meaning to the consumer beyond the product itself, enjoy a brand that is not only appreciate its quality, but also appreciate its values, its world, the culture that it claims.<\/p>\n

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PACKAGING<\/h2><\/p>\n

A packaging<\/span> must meet some visibility and attractiveness codes. It must be graphically<\/span> consistent<\/span> with all the brand’s<\/span> graphics and enable consumers to quickly and easily<\/span> understand<\/span> what product it is.
\nPackaging must attract and<\/span> communicate<\/span> with the consumer, it must quickly identify the brand convey its branding and be easy to use (opening, closing …).<\/span><\/p>\n

When we perform packaging, we strictly adhere to these rules while offering the customer a visual sleek, slick, attractive. Our packaging<\/span> is not just a product’s box but emphasize them, bring them forward.
\nThe customer is then facing either<\/span> a product but an object<\/span> with a unique design, conceived as a whole.<\/strong><\/p>\n

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LETTERING<\/p>\n

VEHICLE COVERING<\/h2><\/p>\n

From the<\/span> vehicle covering<\/span> to<\/span> showcase lettering through the design and production of construction<\/span> tarps<\/span>, we propose<\/span> the design & the realization of any type of support:<\/span><\/p>\n